The timing, order, frequency or presentation attributes of content items in a ticker of a communication device are selected or determined using a scheduling system of the ticker. The location of the communication device is one of many attributes that may be used in a scoring algorithm employed by the scheduling system to determine when and how received content is displayed in the ticker. Based on the attributes that are considered by the scheduling system, ticker content is displayed on the ticker. Communication devices that can use the tickers include personal computers, set top boxes, televisions, landline telephones, cellular telephones, personal digital assistants, laptop computers and any other device that has a display device and is suitably equipped to establish communication with a network.