Provided is a computation apparatus that is able to adequately obtain a
relative value of an incentive point issued by each shop, by computing an
exchange rate used in exchanging shop points of the shop into common
points. The computation apparatus (25) stores a function for defining the
exchange rate (250), and internally maintains, for rate computation, the
used house point (UHP) that represents a portion of shop points that has
been spent (redeemed) in a shop that has issued the shop points), and the
active general point (AGP) that represents a portion of common points
that is obtained by exchanging shop points and is not spent yet. A rate
function is defined so as to yield a higher exchange rate in exchanging
shop points of the shop into common points when the used house point
(UHP) of the shop is larger, and to yield a lower exchange rate when the
active general point (AGP) of the shop is larger.