There is provided a performance information reproducing apparatus that is capable of realizing desired synchronized reproduction of a plurality of types of data, such as music and images with ease. An external storage device stores a musical tone data file, in which musical tone information is recorded, and at least one media data file, in which at least one other type of media information is recorded, together with a management file in which reading manners of the musical tone data file and the media data files are recorded. A CPU generates, based on the musical tone data file and the management file, reproduction data that designates the musical tone information and the media data file to be reproduced, using designation information in a same format as the musical tone information.