A printing system for producing printed media web, such as wallpaper, with a consumer selected print, such as a wallpaper pattern. The printing system comprising: at least one media cartridge containing the media web; a printhead extending at least the width of the media web; first drive means to drive the media web past the printhead; at least one processor to receive and process the selected print and to control printing of the selected print, by the printhead, on the media web to produce the printed media web; and, second drive means to drive the wallpaper onto a roller to be wound by a winding means.