A method and system for determining dominance of the media elements of display pages is provided. The dominance system provides a scoring mechanism for scoring the dominance of media elements of display pages based on features of each media element of the display page. To generate the scores for the media elements of the display page, the dominance system first identifies the media elements and then identifies the features of the media elements. The dominance system then scores the identified media elements using the provided scoring mechanism and the identified features.