A tag is provided, which can be associated with one or more individuals and/or a connection to a predetermined network resource, and which can be used to facilitating interaction of the wireless communication device with the corresponding individual(s) and/or resource. The tag includes a transmitter and a storage element including an ID value, which associates the tag with the individual(s) and/or resource. In at least some instances the tag will additionally include a trigger element, such as a user actuatable switch, which will enable an action to be initiated in the nearby wireless communication device, relative to the associated individual(s) and/or resource, in response to an actuation of the trigger element in the tag.