A scent lure is configured as a reusable container with two separate compartments, one for a scent wick and one for a disposable heating element. The compartments are separated by a common dividing wall and are independently accessible for ease of use. The separate compartments allow the heating element to be removed and/or replaced without contact with the scent wick and vice versa. Preferably, the heating compartment has vents to facilitate continued activation of a heating element during use. The vents are preferably configured to provide a chimney effect that creates a heated air flow over the sent wick for enhancing the lure's effectiveness.