A welcoming system for welcoming a user of an automobile has a host communication means provided in the automobile or a facility around a parking location of the automobile. The system further has a distance detecting means for detecting a distance between the user and the parking automobile. A welcoming control means operates a welcoming operating means, such as a head lamp of the automobile, in such a manner that a content of the welcoming operations will be selected and changed depending on the detected distance between the user and the automobile.