The dispenser is comprised of a first sleeve that is substantially open at the top and the bottom. A product support is received into the first sleeve, this product support comprising a second sleeve. On the upper part of the second sleeve is a product supporting surface. The lower part of the second sleeve can be contacted by a person's finger to adjust the second sleeve within the first sleeve and to temporarily lock the second sleeve in the first sleeve. On the inner surface of the first sleeve and the outer surface of the second sleeve there are cooperating structures to maintain the second sleeve at a given position in the first sleeve upon the gripping of the first sleeve. In use the second sleeve is adjusted within the first sleeve by pushing up on the bottom of the second sleeve. The sides of the first sleeve are gripped in an appplication grip which holds the second sleeve within the first sleeve during application of the product.