The present invention relates to a method and apparatus for connecting wish lists to users, thus making wish lists accessible to such user attributes as buddy lists, or the equivalent. The invention attaches a wish list to an instant messaging name and therefore makes it available to all persons on the user's buddy list. In a further embodiment of the invention, the wish list is attached to an account, such as a wallet. As a result, various conveniences are provided. For example, a member of the user's buddy list can give a gift to the user from the wish list; a group can contribute incrementally to the giving of a gift to the user; an individual can add incremental amounts to his or her wish list to pay for an item on time (as a type of layaway); and relatives and friends can give gifts that they know will be appreciated because the gifts are on the user's wish list.