A director-controlled web server comprises a processing system, an interface, and a screen. Using the screen, the director selects a web site to provide content pages to participating browsers. The interface then receives refresh messages from the participating browsers and transfers the refresh messages to the processing system. The processing system generates responses with a refresh tag and the URL for the currently selected web site. The interface transfers the responses to the participating browsers. The combination of a new web site selection by the director and a refresh by the browser results in a new content page being displayed at the browser. The director-controlled web server may be configured to automatically select web sites, and to change the selection from one web site to another over time.