A health management system (10) comprises educational content sessions (150, 152, . . . ) each being directed toward achieving a health management goal. A user interface (48) is configured for presenting the content sessions (150, 152, . . . ). At least one feedback path (48, 82, 120, 122) provides at least one input which includes an item of interest. A content flow engine (170) configured to automatically select the content sessions (150, 152) based on the at least item of interest and on content flow rules and initiate presentation of the selected content sessions via the user interface (48).