An intelligent lighting module for use in a lighting or display module system which is composed of an array of lighting modules, each of the lighting modules being provided with a display board with an array of individual pixel lighting elements and with a control board capable of controlling serial input data from a video source for displaying video as well as of controlling digital communication input data from a lighting console for creating digital lighting effects, wherein the display board includes a drive buffer and an array of pulse-width modulation (PWM) drivers which are connected to the lighting elements.