In an embodiment, a bicycle saddle fit system comprises first and second supports, a substrate coupled to the first and second supports, and a measurement gauge coupled to the substrate. The first and second supports are each configured to receive sit bones of an adult human. At least one of the first and second supports is selectively moveable to locate the sit bones and to define a sit bone width. The substrate is configured to facilitate the selective moveability of the at least one of the first and second supports. The measurement gauge is configured to visually indicate the sit bone width. In another embodiment, a method of fitting a bicycle saddle to a human rider comprises locating the first and second sit bones of the rider, reading a sit bone width from the measurement gauge, and assessing a saddle characteristic based on the rider's sit-bone width.