Apparatus for transporting printing paper rolls includes a frame for accommodating a printing paper roll, and a moving mechanism having a plurality of running wheels mounted on the frame and supporting the frame on a floor. The wheels can be aligned for travel in a first direction on a pair of first running rails on the floor, parallel to a printing press. When the frame is lifted by a lifting device so that the wheels are above the first rails, the wheels can be adjusted for travel in a second direction on a pair of second running rails which extend perpendicular to the first running rails.