An animal self-grooming system incorporating a platform supporting horizontally and vertically oriented brushes or combs which is usable by an animal without human intervention is disclosed. The brushes or combs are positioned such that they support walk-by and stationary self-grooming respectively as well as massage. An animal attraction substance may be applied to the brushes or combs for animal self-grooming training. A material that promotes claw exercise may optionally be applied to the vertical and/or horizontal structural components of the disclosed device to incorporate a "scratching post" appliance within the animal self-grooming system context.