A skateboard deck includes a hole or cavity formed therein, which is filled with a clear, transparent, or translucent filler material that does not significantly alter the structural integrity of the deck. The filler material forms a window or a translucent insert in the deck. In one practical embodiment, an object (or objects) is located within the window or translucent insert. The object may be a decal corresponding to the brand, manufacturer, distributor, or retailer of the skateboard deck, an active electronic component, or any suitable feature, compound, apparatus, device, or material.