Provided are a method and apparatus for providing content. The apparatus includes a content acquisition information storage unit to store content acquisition information that is identified by a content identifier for content acquired through a bidirectional communication network and necessary to acquire the content by communication with a server that provides the content, a controller to allocate reduction information to the content acquisition information, and to search for the content acquisition information corresponding to the inputted reduction information when reduction information of the content is input, and a communicator to acquire the content from the server using the content acquisition information. Accordingly, a user can acquire Internet content through a communication network by selecting reduction information allocated to the Internet content.