The present invention provides a method and an apparatus for communicating a multimedia messaging service message from a source mobile device to a target mobile device in a telecommunications network. The method comprises receiving a request for a multimedia message and associating the multimedia message to the multimedia messaging service message. The multimedia messaging service message along with the associated multimedia message may be provided for transmission to the target mobile device. For example, an advertisement from a gateway associated with a telecommunication company network may be appended to a multimedia messaging service message as an add-on multimedia messaging service message. An engine may determine content of the appended add-on multimedia messaging service message based on a profile for an end-user and a subscriber profile of an advertising service. A database may store a record of a call to provide information including billing data to one or more concerned parties. In this way, instead of short text messages, using extensible Markup Language and Internet protocol, additional multimedia messaging service messages, such as pictures, and/or audio, video streams may be appended with an existing multimedia messaging service message.