Method and system of placing a RFID tag in a continuous transmission mode. At least some of the illustrative embodiments are methods comprising sending a command from a radio frequency identification (RFID) reader to a first RFID tag, and then transmitting continuously by the first RFID tag based on the command. Other illustrative embodiments are RFID tags comprising a tag antenna, and a RFID circuit coupled to the tag antenna. The RFID circuit is configured to, responsive to a first command from a RFID reader, repeatedly transmit a message to the RFID reader.