A positional relationship between image capturing means and a player is properly adjusted before a game is started. An image of a player P is captured by a camera unit 42, and from this image the head position of the player is recognized, so that the game proceeds based on the recognized result. At this time, the player image is displayed on the title screen, and the position where the head position of the player P should be located is displayed distinctively in the player image. As a result, the player P can properly adjust the positional relationship between the camera unit 42 and himself/herself before starting a game.