A system and method for traffic management in a radio system monitors at least one cell load parameter of non-real-time users in a radio cell. A cell reselection process is triggered in the radio cell on the basis of a cell load parameter exceeding a pre-set cell load threshold, based on at least one cell load parameter. The non-real-time users perform cell reselection and triggering the selected non-real-time users to perform cell reselection.