This invention relates to a new and distinctive short-day type cultivar designated as `Palomar`. `Palomar` is a short-day (June-bearing) cultivar similar to `Camino Real` (U.S. Plant Pat. No. 13,079), but with higher quality fruit, lower cull rate and lighter colored fruit; it is similar to `Ventana` (U.S. Plant Pat. No. 13,469), but with a more compact plant, superior fruit quality, and firmer, better flavored fruit.