A display device for displaying a plurality of options. When the number of the options to be displayed is to be changed according to aspects of display, the display device is controlled so that at least one of the options can be displayed in a display position which differs in accordance with the aspect of display. The display device may be controlled so as to change sizes or shapes of the options. Thus, the options can be displayed giving consideration to balance between a display screen and the options to be displayed, thereby accomplishing display which is pleasing in appearance.