A soft play pillow having a secret hiding place cavity concealed by a door. An item such as a small stuffed animal or toy is hidden in the secret hiding place to intrigue children and entice them to play a quiet game of game of peek-a-boo with the pillow and the item inside. The soft pillow preferably has indicia which together with the item visually indicate an illustrated theme, such as, an animal barn or building theme, frog and lily pad theme, horse theme, religious theme, vehicular theme or bear theme. The soft pillow may include additional cavities and additional doors, and may further include places to hold books and pictures.