A method of intracavity frequency conversion in a CW laser includes causing fundamental radiation to circulate in a laser resonator. The fundamental radiation makes a first pass through an optically nonlinear crystal where a fraction of the fundamental radiation generates second-harmonic radiation in a forward pass through the crystal. The residual fundamental radiation and the second-harmonic radiation are then sum-frequency mixed in forward and reverse passes through an optically nonlinear crystal such that a fraction of each is converted to third-harmonic radiation. The residual second-harmonic radiation and fundamental radiation from the sum-frequency mixing then make a reverse pass through the second-harmonic generating crystal where the second-harmonic radiation is converted back to fundamental radiation. The third harmonic radiation can be delivered from the resonator as output radiation, or can be used to pump another optically nonlinear crystal in an optical parametric oscillator. Second-harmonic radiation can also be used to pump an optical parametric oscillator.