A system for accessing development components, including an online video clip library of templates and an online music clip library, and enabling online production of user-friendly, custom-integrated media products. The system includes a Web application on a Website for hosting services for producers/advertisers/users. The system also includes a search engine that indexes the video, interactive Web formatting screens for selecting development components and producing the Web products in said Web application, an online MIXER module for editing and playing said selected video, an online editing program, which allows the advertiser/user to edit his advertisement himself, outside WebServices accessible by said advertisers of said Web application via the internet for custom-integrating, encoding and formatting the video clips and a parallel platform in which content producer/users and commercial libraries could upload their raw material and set their price.