An applicator device for a cosmetic product includes a backing sheet in which at least one applicator is cut out or pre-cut. The backing sheet includes a first face which, over at least part of the applicator, holds the cosmetic product, and a second face having an adhesive associated therewith over at least part of the applicator. In addition, a film extends over at least the adhesive-coated part of the second face, with the film capable of being at least partially detached from the backing sheet to give access to the applicator and enabling the applicator to be lifted off by its adhesive face.