Methods, computer program products and apparatus provide an improved spatial user interface for content providers. In one non-limiting, exemplary embodiment, a method includes: displaying a plurality of first user interface (UI) objects each corresponding to an individual category of a plurality of categories, wherein a distance between two displayed first UI objects is indicative of a degree of similarity between the corresponding categories; and in response to a user selection of one of the displayed first UI objects, displaying at least one second UI object identifying at least one content provider associated with the category of the selected first UI object. The exemplary method may be utilized, for example, to assist a user in locating radio stations similar to a preferred radio station.