A system for managing the production of retail tickets in accordance with a ticket order includes a ticketing services bureau adapted to receive the ticket order and a print center to print tickets in accordance with the ticket order. The system additionally includes a client connected to the ticketing services bureau via an electronic network. As part of an interactive ticket proofing process, the client is capable of electronically retrieving an on-screen ticket proof from the ticketing services bureau and, if necessary, dynamically modifying the on-screen ticket proof in real time. The ticketing services bureau then generates an output data file based on the original ticket order, the edited on-screen ticket proof and print characteristics of the printer that will execute the ticket order. In this manner, the print center uses the output data file to generate tickets that closely resemble the on-screen ticket proof approved by the client.