A broadcasting station transmits a program of continuous sequence of events as a transport stream so as to be received by at least a mobile receiver. The broadcasting station provides the transport stream with link information showing the links between the transport stream it transmits in its own service area and the programs being transmitted in adjacent service areas. With this arrangement, the mobile receiver can receive the program it is receiving continuously in an adjacent service area by referring to the link information if it moves from the original service area into the adjacent service area.