A device for applying a liquid or gel-like product, in particular a cosmetic product, comprising a rotatably supported ball serving as an applicator element, and a storage chamber for the product to be applied on a side of the ball in opposite relationship to an applicator side of the ball for loading the ball on its side in opposite relationship to its applicator side, wherein the storage chamber has a feed opening for the product to be applied. A vent opening is disposed behind the feed opening as viewed from the ball for venting the storage chamber.