A computer implemented method, apparatus, and computer usable program code for creating normalized data from markup language data. User defined parameters are received for retrieving event data, wherein the parameters define a type of event and a subset of attributes for the type of event. In response to receiving the parameters, a process is configured using the type of event and the subset of attributes for the type of event to form a configured process. A set of records is processed using the configured process, wherein the configured process places data corresponding to each attribute in the subset of attributes for the type of event from the set of records into a table to form the normalized data.