Described are methods and apparatus that allow viewers to access timely data showing what other viewers are watching at (or near) a given moment. Thus, for example, a viewer could tune in, find out which ten programs currently being broadcast are most popular, and then select from among these programs. In one embodiment, the data is displayed with links to those popular programs so viewers can easily tune to listed programs. In another embodiment, the viewer can identify a group of friends and find out what those friends are watching. The viewer could then tune into one of the programs his or her friends are watching, and so be prepared to discuss that program later.