An integrated RFID reader and wireless communication device is realized by a radio frequency (RF) front end operable, in a first mode, to generate a radio frequency identification system (RFID) outbound radio frequency (RF) signal, to receive an RFID inbound RF signal responsive to the RFID outbound RF signal and to convert the RFID inbound RF signal to an RFID near baseband signal, and operable in a second mode, to generate a transceiver outbound radio frequency (RF) signal, to receive a transceiver inbound RF signal and to convert the transceiver inbound RF signal to a transceiver near baseband signal. The integrated device further includes a digitization module operable, in the first mode, to convert the RFID near baseband signal to an RFID digital baseband signal, and operable, in a second mode, to convert the transceiver near baseband signal to a transceiver digital baseband signal, and a baseband processing module operably coupled, in the first mode, to convert the RFID digital baseband signal into inbound RFID digital data, and operably coupled, in the second mode, to convert the transceiver digital baseband signal into inbound transceiver digital data.