An image forming apparatus includes a fixing unit for fixing a toner image on a recording sheet. The fixing unit includes a fixing belt, a support roller, and a coil. The fixing belt rotates and applies heat on the recording sheet to fix the toner image on the recording sheet. The support roller rotates and supports the fixing belt. The coil has a loop-like or U-like shape and generates a magnetic flux to induce heat in the fixing belt and the support roller. The coil sandwiches the support roller and the fixing belt in a manner that the coil faces an outer circumferential surface of the support roller via the fixing belt and an inner circumferential surface of the support roller. The above configuration of the coil controls a surface temperature of the fixing belt.