A transceiver operates in a communication environment capable of including other transceivers, wherein the transceiver sends and receives traffic in accordance with a first communications standard, and other transceivers send and receive traffic in accordance with other communication standards that are incompatible with the first communications standard such that traffic sent in accordance with any of the first and other communications standards cannot be received by a receiver operating in accordance with any other one of the first and other communications standards. The transceiver identifies a carrier frequency for use as a shared broadcast channel that is accessible by the transceiver and by the other transceivers, and broadcasts information on the shared broadcast channel, wherein the information informs the other transceivers of the presence of the transceiver. The transceiver also receives information from the shared broadcast channel, wherein the information informs the transceiver of the presence of the other transceivers.