Method and apparatus are disclosed for a coach to be used in creating an optimal personal presentation. A unique, iconic symbol is displayed on the outside of a compact information display structure to specify a particular type of individual with distinguishing characteristics who is to use the personal presentation coach. The coach targets a specific component of personal presentation, such as clothing, make-up or business etiquette, and optionally, specific situations in which the coach will be used. The coach displays information in small conveniently accessible blocks or frames, each block easily assimilated by a user. Several embodiments for the physical structure of the coach are disclosed, including flat or multi-folded sheets, a fan, a flip book, a slider, a multi-layered wheel and digitally-created displays in a compact digital display device.