A method of providing auxiliary services in a computer network marketplace relating to an originating transaction between a customer and a host is described. The originating transaction typically involves self-help moving and relocating, such as reserving a moving truck or trailer and other moving equipment. The originating transaction is processed by accepting customer input requested by the host. The customer can access content describing an auxiliary service relating to the originating transaction, such as services from other vendors relating to moving and relocating. The service provider is listed in the marketplace at the discretion of the host and the customer input for the originating transaction is used by the host to expedite processing of a secondary transaction for the auxiliary service between the customer and the auxiliary service provider. The customer can use the marketplace to view information on the auxiliary service provider and to purchase the auxiliary service.