A liquid crystal display apparatus includes a transmissive display portion having the same liquid crystal alignment directions and transmissive axes of the polarizers as the transmissive IPS liquid crystal display apparatus. Further, the liquid crystal layer of its reflective display portion has a retardation of a quarter wave. The liquid crystal alignment directions of the reflective display portion are set to be crossed with the transmissive axes of the polarizers in the transmissive display portion at an angle of 45 degrees.