An information providing apparatus for re-distributing to a mobile phone (113) an information image in which image information and at least related information defining a unique process are integrated as a single operation unit, the information image having been distributed to a client (103) connected via a network (106), includes an information image separation unit (110) for separating the information image that has been distributed to and registered in the client (103) into image information and related information; and a re-distribution unit (111) for distributing to the mobile phone (113) the image information and the related information that have been separated by the information image separation unit (110).