Disclosed herein is a linear motor in which a plurality of coil groups are connected in series or in parallel and driving power is applied to part or all of the coil groups according to load applied to the linear motor, thereby achieving improved motor efficiency with a reduced motor size. The linear motor includes a bobbin, the plurality of coil groups wound on the bobbin, the plurality of coil groups being connected in series or in parallel to allow the driving power to be applied to part or all of the coil groups, and a magnet adapted to be linearly reciprocated by a magnetic field produced by the coil groups depending on load current flowing through the coil groups. As a result of connecting the plurality of coil groups, which are formed of a plurality of coil conductors, in series or in parallel, the capacity of the coil groups is variable depending on the load of the motor, resulting in improved motor efficiency. Also, using the coil conductors having a small cross sectional area enables reduction in the size of the motor.