An e-mail creating apparatus which creates a message of an e-mail, includes a searcher which refers to a library which stores a content and a keyword representing the content in a state where the content and the keyword are associated with each other, and searches, in the library, a specific content associated with the keyword corresponding to at least a part of a character string comprising an inputted body text of the message and an adder which adds the specific content searched by the searcher to the body text of the message.