A bait bag and hook combination is provided for use in fishing. The bait bag and hook combination includes a bag that is fixedly mounted on the hook in such a way that the bag does not hinder the hooks ability to impale game fish. The bag includes an easy-opening and re-closing apparatus for efficient refilling of the bag. In addition, the bag is made up of material that is durable enough to withstand the underwater environment, but is also permeable enough to release the scent of the bait contained inside.