A system for providing targeted Web feed subscription suggestions calculated based on IP ("Internet Protocol") addresses. Web feeds are automatically suggested to users based on the IP (Internet Protocol) address of the user's computer system and previous feed subscriptions made from other computer systems having similar IP addresses. Feed suggestions may be weighted based on differing levels of IP address similarity, in order to reflect differing levels of geographic proximity between users. Users may be permitted to expressly indicate which of their feed subscriptions are to be made public through the feed reader user interface when they make subscriptions. In response to such user indications, the disclosed system passes the IP address of the user's computer system to the centralized server system together with a name or other identifier of the feed that was subscribed to.