A method and apparatus for transmitting data in a radio communication system includes a data segmenter (203) segmenting data into data segments that are fed to a transmission encoder (205) which encodes them into transmission blocks having different energy per information bit levels. The transmission blocks are transmitter and feedback information is received from the remote radio station (216). An analysis processor (219) determines an analysis group that comprises at least two data segments having transmission blocks encoded with different energy per information bit levels. The analysis processor (219) further generates a performance distribution measure relating to the analysis group in response to the feedback information. A transmission controller (207) selects a transmission scheme to apply to subsequent data segments in response to the performance distribution measure.