Personalized location enabled indicators, such as ring backs or ring tones are described. Such capability can be provided by wireless service providers to offer their customers a host of unique location based ring tones and ring backs of both an audio and video nature. By way of example, a first calling party may be provided with a video ring back indicative of location, such as a picture of the Golden Gate Bridge when a second called party is in San Francisco, or a ring tone may indicate a called party is at work and busy, at home and not busy, or the like, with different ring tones for different classes of callers, such as coworkers, family, friends or specified individuals.