Providing an electronic notification to an intended recipient includes communicating an electronic notification directed to an intended recipient, determining a lifespan related to a duration of relevance of the electronic notification, and providing the electronic notification to the intended recipient when the lifespan has not expired. The duration of relevance describes a time period during which information of the electronic notification reasonably may be expected usefully to inform an action or interest of the intended recipient. After the lifespan expires, provision of the electronic notification to the intended recipient may be prevented.