To facilitate real-time pricing, an embodiment of the invention retrieves multiple quotes from multiple databases associated with multiple service providers. Information regarding a customer's location, and the locations of multiple service providers are used to determine the cost of services associated with each of the multiple service providers in real-time. The retrieved quotes are compared, and quotes below a pre-determined price threshold are provided to a user in real-time (e.g., via the Internet). The user can select a desired quote from the quotes provided, and purchase or request more information regarding the desired quote online.