This invention relates to a new and distinctive day-neutral type of strawberry designated as `Monterey`. `Monterey` is a day-neutral (everbearing) cultivar similar to `Diamante` (U.S. Plant Pat. No. 13,079) but with higher yield and better quality fruit, better disease resistance and better flavor. It is similar to `Albion` (U.S. Plant Pat. No. 16,228) for fruit quality but with higher yield, and larger fruit.